Using the following information, we would like to give you a summary of the way your personal data are processed by us and your rights as a “data subject” arising from data protection laws. As a rule, you do not need to disclose any personal data to use our websites. However, if you would like to use special services provided by our company via our website, processing of personal data might be required. If processing of personal data is required and if no legal basis for such processing exists, we generally ask for your consent.
In our capacity as data controller, we implemented numerous technical and organisational measures to ensure that personal data processed via this website is protected as completely as possible. Nevertheless, web-based data transfer generally still presents vulnerabilities, which makes any guarantee of complete protection impossible. For this reason, you are free to transmit personal data to us using alternative means such as telephone or mail.
Ultratronik Vertriebs GmbH
Dornierstraße 9, 82205 Gilching, Germany
is the controller as defined in the GDPR
Director of the controller: Alexander Sorg
3. Data protection officer
You can contact the data protection officer at:
You can contact our data protection officer directly at any time if you have any questions or suggestions regarding data protection.
- Personal data
Personal data means any information relating to an identified or identifiable natural person. A natural person is deemed identifiable if they can be identified directly or indirectly, especially using assignment to an identifier such as a name, an identifying number, location data, an online identifier or one or several special characteristics which express the physical, physiological, genetic, mental, commercial, cultural or social identity of the natural person concerned.
- Data subject
A data subject is any identified or identifiable natural person whose personal data are processed by the processing controller (our company).
Processing means any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
- Restriction of processing
Restriction of processing means the marking of stored personal data with the aim of restricting their processing in the future.
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
Pseudonymisation means processing personal data in such a way that the personal data cannot be assigned to a specific data subject any more without referring to additional information, provided such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether this is a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
- Third party
Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process the personal data.
Consent by the data subject means any freely given, specific, informed and unambiguous indication of their wishes by which they, by a statement or by a clear affirmative action, signify agreement to the processing of the personal data relating to them.
5. Legal basis for processing
Our company uses article 6 (1) point a GDPR as the legal basis for processing operations with regard to which we have obtained your consent to process data for a specific purpose.
If processing personal data is required for contract performance regarding a contract to which you are a party, as is for example the case with processing operations necessary for the supply of goods or rendering of other services or return services, processing is based on article 6 (1) point b GDPR. The same applies to processing operations required to execute pre-contractual measures, as is the case with inquiries regarding our products or services.
If our company must comply with a legal obligation requiring the processing of personal data, for example to fulfil tax obligations, processing is based on article 6 (1) point c GDPR.
In rare cases, processing personal data could be required to protect vital interests of the data subject or another natural person. This would be the case if, for example, a visitor was injured on our premises and it thus became necessary to transmit their name, age, health insurance data or other vital information to a doctor, a hospital or another third party. In this case, processing would be based on article 6 (1) point d GDPR.
Lastly, processing operations could be based on article 6 (1) point f GDPR. This legal basis applies to processing operations which are not covered by any other of the aforementioned legal bases if processing is required to safeguard legitimate interests of our company or any third party, provided the interests, fundamental rights and freedoms of the data subject do not outweigh such interests. European legislators make special mention of such processing operations, which is the particular reason why we are allowed to carry them out. In this matter, the legislators were of the opinion that legitimate interests might be assumed to exist if you are a customer of our company (recital 47 sentence 2 GDPR).
6.1 SSL/TLS encryption
This site uses SSL/TLS encryption to guarantee secure data processing and make sure any confidential content, such as orders, login data or contact enquiries you sent to us, the website operator, is transmitted securely. You can recognise an encrypted connection by the lock symbol in the address bar of your browser and by the fact that “https://” is displayed in the address bar of your browser instead of “http://”.
If SSL/TLS encryption is activated, data you transmit to us cannot be read by any third party.
6.2 Data collection when visiting our website
If you use our website purely for information purposes, i.e. if you do not register or transmit information to us in any other way, we will only collect data your browser transfers to our server (by means of so-called “server logfiles”). Our website collects various general information and data whenever a page is accessed by you or an automated system. The general information and data are recorded are stored on the server logfiles. The following information can be collected
1. browser type and browser version used,
2. operating system used by the system accessing the site,
3. the website a system accessing our website comes from (the so-called referrer),
4. the sub-websites on our website accessed by the visiting system,
5. the date and time you accessed our website,
6. an internet protocol address (IP address),
7. the internet service provider used by the system accessing our website.
When we use such general information and data, we do not draw any conclusions about you as an individual. Rather, this information is necessary to
1. correctly display the content on our website,
2. optimise the content on our website and corresponding advertisements,
3. ensure the long-term functionality of our IT systems and the technologies our website uses and
4. provide the information necessary for criminal prosecution to law enforcement authorities in case of a cyber-attack.
Thus, the information and data collected will be evaluated by us for statistical purposes on the one hand and, on the other hand, for the purpose of enhancing data security and data protection within our company to ultimately ensure an optimal security level for personal data processed by us. The data from the server logfiles will be stored separately from any personal data provided by a data subject.
Article 6 (1) sentence 1 point f GDPR constitutes the legal basis for data processing. Our legitimate interest can be derived from the above-mentioned purpose of data collection.
7.1 About Cookies
We use session cookies that only exists during the time you visit our website and are automatically deleted at the end of each visit when you close your web browser. Furthermore, we use temporary cookies that are deleted after a certain amount of time. If you revisit our website, these cookies tell us that you have been to our website before, so you don´t have to fill in certain information once again or make the same choices all over again. Finally, we also use statistical cookies to optimize our website. All data used by our cookies is considered a legitimate interest for us and third-parties according to article 6 (1) point f GDPR. Most browsers accept cookies automatically but can be configured to block all cookies or to warn you whenever a new cookie is about to be created. If you deactivate and/or block all cookies you may not be able to use all features of our website.
8. Content on our website
8.1 Contact / contact form
If you contact us (e.g. via contact form or email), we will collect personal data. The personal data collected when using a contact form are indicated on the respective contact form. Such data are stored and used exclusively for the purpose of replying to your request or for contact purposes and related technical administration. Your data are processed on the legal basis of our legitimate interest of replying to your request according to article 6 (1) point f GDPR. If you contact us with the intention of concluding a contract, article 6 (1) point b GDPR forms an additional legal basis for data processing. After we finished handling your request, your data will be erased; this is the case if under the circumstances it seems reasonably certain that the respective matter has been settled conclusively and provided the erasure of data is not prevented by any statutory retention obligations.
9. Website analysis
9.1 Google Analytics
Our websites uses Google Analytics – an application for website analysis from Google Ireland Limited (https://www.google.de/intl/en/about/) (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland; from now on referred to as "Google"). Google Analytics uses pseudonymized user profiles and cookies (see 7.).
Data generated by cookies concerning your usage of this website like
- browser type and browser version used,
- operating system used by the system accessing the site,
- the website a system accessing our website comes from (the so-called referrer),
- an internet protocol address (IP address),
- the date and time you accessed our website,
- the internet service provider used by the system accessing our website
will be sent to and saved on a Google server in the USA.
All information will be used to evaluate the use of our website, create reports about activities on our website, improve the design and functionality of our website, and, finally, for market research. Information may be transferred to third-parties if mandated by law or if those third-parties process our data at our request. In no way will your IP-address be connected to other data by Google. Your IP-address will be anonymized which makes mapping impossible (IP-masking). If you decide to block our cookies, some functions and services offered by our website may fail to work properly.
We use Analytics to optimize our website. This is considered a legitimate interest as defined in article 6 (1) point f GDPR. If you install a special add-on for your browser, you can prevent the recording and processing of data created by the cookies of Google (https://tools.google.com/dlpage/gaoptout?hl=en-GB).
An alternative solution, especially suited for mobile devices, is the complete deactivation of Google Analytics. Simply follow this link: Deactivate Google Analytics. This will activate an opt-out cookie that will prevent the recording of your data in the future. This opt-out cookie is only valid for the browser used and only for our website. If you delete all cookies you have to activate the opt-out cookie again.
For further information about Google Analytics, please visit https://support.google.com/analytics/answer/6004245?hl=en.
10.1 Google AdWords with Conversion-Tracking
We use Google AdWords on our website. Google AdWords is an advertising service that allows advertisers to advertise in Google´s search engine results as well as in Google´s advertising network. Advertisers are able to define keywords that the user of Google´s search engine has to use in order for an ad to be shown. Within Google´s advertising network ads will be distributed to relevant websites using an automatic algorithm and taking into account previously determined keywords. Google AdWords is a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland.
The purpose of Google AdWords is the promotion of our website by displaying relevant ads on the websites of third-parties and in search engine results of Google as well as third-party ads on our own website. If you visit our website via a Google ad, Google will install a so-called conversion cookie on your system. This cookie will be deleted after 30 days and will not be used to identify you personally. Vaild conversion cookies help us to understand if certain web pages – for example, the shopping cart of an online shop– are activated on our website. Conversion cookies enable Google as well as ourselves to understand if a user, visiting our website via a Google ad, is generating a sale or is leaving without a purchase. Data collected by conversion cookies will be used by Google to create user statistics for our website. We will then use these statistics to determine the total number of our users which have been generated by AdWords-ads, to identify successful or unsuccessful AdWords-ads, and to optimize our own ads. Neither our company nor other users of Google-AdWords will obtain information that can be used to identify you personally.
Conversion cookies will record personal data, such as information about the web pages you have visited. This means, that personal data, including your IP-address, will be transmitted to Google in the USA each time you visit our website. Google will record this personal data in the United States of America and may pass it on to third-parties. You can prohibit conversion cookies by simply changing the settings on your internet browser and blocking all cookies. You can also erase existing cookies at any time. Furthermore, you have the opportunity to object to interest-based advertising by Google. Simply click on the following link and change the corresponding settings: www.google.de/settings/ads.
Evaluation of data collected by cookies for personalized advertising, market research, and/or design of our website is considered a legitimate interest as defined in article 6 (1) point f GDPR.
11. Plugins and other services
11.1 Google Maps
On our website, we use Google Maps (API) of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Google Maps is a web service to visualize geographical information in the form of interactive maps. Besides many other things, this service makes it easy for our customers to find the locations of our companies.
11.2 Google Tag Manager
This website uses Google Tag Manager, a cookie-less domain that doesn´t collect personal data. Google Tag enables us to implement and manage website-tags – i. e. keywords used in HTML-elements. By using the Google Tag Manager we can automatically analyze which buttons, links, or personalized images you have clicked on, thereby detecting which content is of special interest to you. Google Tag Manager may trigger different tags that then may collect data on their own. Google Tag Manager will not access that data. If you have deactivated the correspondent functions on the domain- or cookie-level, this deactivation will stay in place for all tracking-tags that will be implemented by Google Tag Manager. The use of Google Tag Manager ensures a comfortable and easy use of our website. This is considered a legitimate interest as defined in article 6 (1) point f GDPR.
11.3 Google WebFonts
Our website uses so-called web fonts for a uniform display of fonts. Web fonts are provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. When you open a webpage, your browser loads the necessary web fonts into the browser cache to be able to display texts and fonts correctly.
For this purpose, the browser you use must connect with Google’s servers. Through this, Google becomes aware of the fact that our website was opened via your IP address. We use Google Web Fonts to present our website in a uniform and attractive way. This is considered a legitimate interest as defined in article 6 (1) point f GDPR.
Google LLC based in USA is certified for “Privacy Shield”, a US-European data protection convention guaranteeing compliance with the level of data protection applicable in the EU.
12. Your rights as a data subject
12.1 Right to confirmation
You have the right to obtain from us confirmation as to whether or not personal data concerning you is being processed.
12.2 Right of access article 15 GDPR
You have the right to obtain from us free of charge at any time access to information about the personal data stored concerning you as an individual; furthermore, you have the right to obtain a copy of such data at any time.
12.3 Right to rectification article 16 GDPR
You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, the data subject has the right to have incomplete personal data completed, taking into account the purposes of processing.
12.4 Erasure article 17 GDPR
You have the right to request we erase personal data concerning you without undue delay if one of the reasons provided for by law applies and if processing is not necessary.
12.5 Restriction of processing article 18 GDPR
You have the right to request from us restriction of processing if one of the statutory requirements is met.
12.6 Data portability article 20 GDPR
You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. Furthermore, you have the right to transmit those data to another controller without hindrance from us, to whom,the personal data have been provided, if processing is based on consent in accordance with article 6 (1) point a GDPR or article 9 (2) point a GDPR or on a contract in accordance with article 6 (1) point b GDPR and provided processing is carried out by automated means, if processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.
Furthermore, upon exercising your right to data portability in accordance with article 20 (1) GDPR, you have the right to have the personal data transmitted directly from one controller to another, where technically feasible and if this action does not have any negative impact on the rights and freedoms of another person.
12.7 Objection article 21 GDPR
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on article 6 (1) point e (data processing in the public interest) or f GDPR (data processing based on weighing of interests).
The same applies to profiling based on those provisions as defined in article 4 no. 4 GDPR.
If you object to processing, we will no longer process your personal data unless we can prove compelling legitimate reasons for processing which outweigh your interests, rights and freedoms or if processing is carried out for the purpose of establishing, exercising or defending legal claims.
In specific cases, we process personal data for the purpose of direct advertising. You can object to the processing of your personal data for the purpose of such advertising at any time. The same applies to profiling if it is carried out in connection with such direct advertising. If you make known to us your objection to processing for the purpose of direct advertising, we will not process your personal data for this purpose any longer.
Furthermore, you have the right to object, on grounds relating to your particular situation, to our processing personal data concerning you for scientific or historical research purposes or statistical purposes in accordance with article 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.
Notwithstanding directive 2002/58/EC, you are free to exercise your right of objection in connection with the use of information society services by automated means using technical specifications.
12.8 Withdrawing a data protection-relevant statement of consent
You have the right to withdraw your consent regarding the processing of personal data at any time with effect for the future.
12.9 Complaint to a supervisory authority
You have the right to lodge a complaint with a competent data protection supervisory authority regarding our processing of personal data.
13. Routine storage, erasure and blocking of personal data
We only process and store your personal data for the duration necessary to fulfil the storage purpose and if this is provided for by any of the statutory provisions our company is subject to.
If the storage purpose no longer exists or if a prescribed storage period has expired, the personal data will be routinely blocked or erased in accordance with legal provisions.
14. Storage periods for personal data
The respective statutory retention period is the criterion for determining how long personal data will be stored for. Once such a period has expired, the respective data will be routinely erased if they are no longer required for contract performance or contract initiation.